00Integral direction and development for young racing drivers and riders

Talent opens the door.
Structure builds the career.

Integral direction of a young motorsport career: strategy, management, brand, communication and sponsorship under one direction.

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We direct the career, order every decision and build a professional project around the driver, on and off the track.

01What we find

It is not a lack of effort. It is the lack of a structure that connects every decision.

Not knowing what the next step is.

Every season opens decisions on category, team and calendar with no criteria to order them.

Investment without a roadmap.

Money goes into track time, equipment and travel without knowing what builds a career and what only covers the weekend.

Improvised decisions.
Scattered information.
No contacts.
Unprofessional image.
Sponsorship is hard.
No time.

02What ESSEBE does

One direction for everything around the driver

Work front

Sporting strategy

01Starting point

Potential

The starting point: talent, family context and available resources.

Understanding where the driver really is, without illusions or undervaluation.

02Honest reading

Diagnosis

An honest review of the career so far, category, environment and objectives.

Clarity on what works, what does not and what has to change first.

03Plan and roles

Structure

Design of the season plan, roles, calendar and decision criteria.

The family stops improvising and knows who does what, when and why.

04Driver brand

Identity

Building the driver's personal brand: story, image and materials.

A coherent presence that supports the sporting projection.

05Race weekend

Competition

Support at the track: entries, teams, logistics and results.

Every weekend is coordinated with the overall strategy.

06Communication

Visibility

Content, communication and media relations through the season.

The driver is visible to those who decide and to those who support.

07Sponsorship and partners

Opportunities

Prospecting and negotiation of sponsorship, technical support and partnerships.

Structure turns talent into concrete options for the future.

Service detail

02What ESSEBE does

One direction for everything around the driver

Seven stages of the journey and five work fronts moving together: a sporting decision changes the communication, and communication changes the sponsorship.

01PotentialStarting point
02DiagnosisHonest reading
03StructurePlan and roles
04IdentityDriver brand
05CompetitionRace weekend
06VisibilityCommunication
07OpportunitiesSponsorship and partners

01Sporting strategy
From loose decisions to a season plan in writing.
02Management
From calling around yourself to having someone negotiate for the driver.
03Personal brand
From a name on the grid to a recognisable identity.
04Communication
From posting when possible to communicating on a calendar.
05Sponsorship
From asking for help to presenting a professional proposal.