02Services
Five areas contracted as one structure
Each area has its own deliverables, but the value is in deciding them together. A change of category moves the budget, the story and the conversation with brands.
01Area
Sporting strategy
We define the driver's competitive path: category, calendar, season objectives and decision criteria, before the season starts.
- Analysis of the current competitive situation
- Target category and calendar definition
- Decision criteria and season scenarios
- Sporting budget and investment priorities
02Area
Management
Dealing with teams, schools and federations. Negotiation, agreements, agenda and coordination of the technical and sporting environment.
- Liaison with teams, schools and federations
- Negotiation and follow-up of agreements
- Coordination of the sporting agenda
- Support across the race weekend
03Area
Personal brand
Building the driver's identity: story, image, graphic and audiovisual materials, and a coherent presence on and off track.
- Driver story and positioning
- Visual identity and applications
- Photography and video direction
- Presentation kit and driver dossier
04Area
Communication
Editorial plan, race weekend content, media relations and management of owned channels with professional criteria.
- Season editorial plan
- Race content production
- Owned channel management
- Relations with specialist media
05Area
Sponsorship
Dossier, value proposition, prospecting, negotiation and follow-up on the return of every agreement with the sponsoring brand.
- Value proposition and commercial dossier
- Prospecting and brand outreach
- Negotiation and closing of agreements
- Activation and return measurement